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"How can digital touchpoints revive brick-and-mortar retail?" This was the topic that Natalie Horn, Senior Consultant at TAILORIT GmbH, spoke about at the e-Marketing Day on April 25th, 2018 in Borussia-Park Mönchengladbach.


Attract attention, arouse interest, lure passersby into the store. These are the classic functions of a shop window. Today, however, interactive digital shopping windows make much more possible. 

From the very beginning, the interactive digital shopping window has been an important part of the customer journey in the Experience Store exp37. In April 2018, the exp37 initiators, TAILORIT and Mavis, together with their new cooperation partner Fluur, installed a new solution: the NOWA interactive digital shopping window.


On February 1st, 2018, TAILORIT hosted the Round Table No-Line Commerce. Since 2012, this round table, which takes place each quartal, offers managers in the fields of Omni-Channel, E-commerce, Customer Experience and Retail of leading fashion and lifestyle brands a platform to discuss their experiences and transfer knowledge. The focus lies on shopping experience solutions and operational excellence.


Digital transformation, no-line commerce and customer experience: these are the hot topics which are keeping retailers busy. From the 27th of February to the 1st of March, the EuroCIS trade fair anticipates 10,000 visitors who want to discuss exactly these topics. While in Dusseldorf, visitors of the EuroCIS should not miss the opportunity to discover the exp37.


Customer-centricity and digital transformation are the current buzzwords in the retail industry. To increase market share, retailers must constantly adapt their product offering to the needs of their customers – both online and offline. Thus, with the support of TAILORIT, the Karstadt Warenhaus GmbH has opened an “Experience Store” in its Dusseldorf location.


The digital agency Projekteins has invested in TAILORIT, the consulting specialist for customer-centric transformation in retail. Together TAILORIT and Projekteins are providing manufacturers, brands and retailers with clear recommendations for their digital strategies. The two companies have previously worked together in the context of the Experience Store “exp37” to make digitalization at the POS tangible and to find practical solutions for the integration of online and offline.


Customers are no longer shopping in stores. They are becoming more mobile, more informed, and less loyal. Brick-and-mortar retailers are struggling immensely. Is digitalization an opportunity? TAILORIT found out in its study “How can digital touchpoints revive brick-and-mortar retail?”.


In the second half of 2016 the ANWR Group and TAILORIT conducted RFID proofs of concept for two affiliated shoe retailers. The goal of these tests was to identify the benefits of implementing RFID for shoe retailers and the clients of ANWR, as well as to measure the process advantages and revenue gains.


„Stories, experiences and emotions – online and offline.“ Under this the motto the 5th Hessian Retail Day will take place on October 12th, 2017 in Wiesbaden – a day focused on the digitalization and structural transformation of the retail industry.

Participants can expect an exciting program filled with speeches, panel discussions and information stands. From the promotion of innovation to emotional store design and smart retail concepts, there’s something for everyone.


On October 11th, 2017, the “Dialog Textil-Bekleidung non-registered association” (for short: DTB) will host its RFID Information Day for the second time.

Together with Syspro, an IT solution provider for RFID, and Adler Modemärkte, TAILORIT will inform participants about the possible applications and potential of RFID for fashion retailers.