Your ear to the market…

… and your link to technology.
Welcome to the TAILORIT blog – the platform for information and inspiration.
We will continuously keep you informed about fascinating sector specific topics, evaluate current fashion retail trends and visualize innovative store concepts.
Get inspired – Change works.

The price is right!

Posted on 08/02/17 by Daniel Kuhn - Consultant

You've probably already noticed that prices for online products fluctuate considerably. Amazon alone has an estimated 2.5 to 3 million price changes, every single day! Dynamic price management has been causing a stir for quite some time, and is currently one of the hottest topics in retail: while long since a daily occurrence in online commerce, it can also be effectively implemented in brick-and-mortar stores through the introduction of electronic price tags.

“Survival of the fittest in brick-and-mortar fashion retail” – Social Media as an evolutionary advantage

Posted on 07/19/17 by Merle Vick - Consultant

The evolution of social media has proceeded at a rapid pace over the past few years: Platforms such as Facebook and YouTube have become global networks that are almost inseparably connected to the daily lives of billions of people. YouTube recorded 1 billion monthly active users in the first quarter of 2017, whilst Facebook even recorded 2 billion users. In the digital ecosystem made of Smartphone, Laptop, Tablet and PC, Social Media surround us at home, at work and on the go – thus almost everywhere and all the time.

The Hitchhiker’s Guide to Digitalization: Part 3

Posted on 05/31/17 by Mirco Schönebeck - Principal

“Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” (Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy)

No-line sales staff – a new star is (to be) born

Posted on 04/05/17 by Janine Hagen - Senior Consultant

Dear omni-channel retailer,

follow me on a little imaginary trip:

Luisa is 43 years old and a salesperson in a huge department store. For 22 years she has called 350m2of sales area her daily domain where she enjoys helping students find their dream dresses for graduation, offering maids of honor “anything other than white”, cleverly concealing problem areas and highlighting customers’ best features. There’s just one thing she enjoys even more – exploiting the new opportunities of no-line commerce.

The Hitchhiker’s Guide to Digitalization: Part 2

Posted on 03/15/17 by Mirco Schönebeck - Principal

“The answer to the ultimate question of life, the universe, and everything is… forty-two.” “FORTY-TWO???” (Quote from A Hitchhiker’s Guide to the Galaxy)

So, let’s set off on the next stage of our journey through digitalization and let’s start by finding a few basic answers. On this trip, some terms seem to be similarly well-suited and an answer to everything, and yet they often cause confusion on a cosmic scale. Let’s begin by defining these terms for ourselves so that we have a common language on this journey.

 

Digitalization

Are you still planning or are you drifting yet?

Posted on 02/23/17 by Dr. Michael Baurschmid - Manager

In September, 2009 I held a presentation on “Drifting in Project Management” at an event hosted by the Society for Project Management in Düsseldorf. Now, eight years later, the relevance of unplanned behavior patterns in project management is increasing. The reasons are abundant, but it can be summarized that globalization, technological developments and social/economic changes are making the stringent planning of projects, business plans and strategies increasingly difficult.